How can you know if your web site is a great site, or what is a great site?
A good site is a website that works, if you have produced your site to sell some items, you can say that your site is a great website if it does sell items.
* But are you offering as numerous products as a great website offers, or you are only offering a couple of products from time to time?
* Are your sales pages good enouth to consider your website a great site?
* Do you have enough visitors to your website to consider it a great site?
* Do you have enough return traffic or all your visitors are very first time visitors?
* Do your visitors remain enough time to consider your website a great site?
* How can you understand for sure if your website is an excellent website?
If your webite is a great website, * What kind of concerns ought to you be making to yourself to know
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you searching for?
* What kind of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the site comes from a business, then the web pages don ´ t belong to a single person, there ´ s not only one individual that can state if you have an excellent website, so you will need to round up the people that are extremely interested
You will find the techno-geeks, the sales individuals, the general public relations people, and so on and so on and everyone of them will have their own idea of what is a good site
Once again as the site belongs to ALL the business, individuals on your business who care enough to judge the site, ought to be asked to join the group and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who cares about the site will have their own concept of what they want out of a great site. A number of them will just be talking on behalf of their own departments, however you need to force them to think on behalf of the business.
Every department can have their own objetives, goals and objectives, every one has his own concept about what is a great website, however they require to believe as a business, and the conclusion must satisfy the majority of them, and if you can, your need to create a great web page for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, buyers, individuals that arrived by error, individuals that invest a brief time at the website, people that invest a very long time at the website, and so on.
What sort of visitors do you want, the ones that show more often, the ones that read the most pages, purchases more stuff, buys more frequently or invest the most money?
Which are the most important visitors for your company, to think that you have a good site?
As soon as you get them you can be pleased that your site is a great site.
WHICH IS YOUR PRIORITY?
When you understand what everyone wants, you will have to focus on everybody ´ s goals.
Will you pursue increasing gos to, offering more products per visit, provide more information about the company and it ´ s products, improving customer fulfillment.
After a conversation that will depend upon the number of people is offering their own viewpoint about what cares most, you ´ ll wind up with your own list of priorities, and the ones that will not be pleased with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are informing you that your website is an excellent site, It depends …
* If your primary top priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can also utilize some javacript and or cookies.
If your main goal is earnings then the sales will have the leading voice, *.
If you are going after client complete satisfaction then you need to concur with the other members of your business how will you gather fulfillment data and how will you weigh it, *.
All the details that you gather need to assist you take company choices. It ´ s not a matter of getting as much info as you can, since excessive information can be as bad as inadequate info.
Ensure that you keep determining your success, make it part of a consistent improvement process, since the web changes month after month.
Then you ´ ll actually be able to inform if your website is an excellent site.
Written by Dr. Roberto A. 트래픽 프로그램 Bonomig